Gucci Watches – Now and Forever!

Filed Under (Fashion Trend Articles) by benz on 09-06-2010

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I know a person who is an ardent fan of Gucci watches – my aunt. My aunt is a person who admires fashion and things of aesthetic appeal. Those who know her love her endlessly for that. But Auntie had a special liking towards designer watches. Her collection is worth mentioning due to its impressive nature. It had the power to make anyone feel jealous.

When my aunt was just twelve years of age, she started building her impressive collection and continues to do so. At seventeen she received a gift, a designer Gucci watch given to her by her boyfriend, who is now her husband. He could easily afford one due to the wealthy status of his father. His father was a diplomat. Auntie was now a devotee of the brand, and would not compromise for other brands.

The watch given to her by her husband was made of pure silver and also water proof. She was very proud of it. It made her happy and she felt a sense of satisfaction wearing it. The watch had a great impact on her and she was moved by its beauty. No one was allowed to touch it, as Auntie was very possessive about it. As days went by, the watch seemed to hypnotize her and she knew they were special.

The deal was an expensive one and you need quite a lot of money to buy a designer watch. My aunt hence started saving her money so that she could buy her favorite model. Her husband obviously had no problem in paying the cash, and would give her a certain amount. Her birthday was the day to buy one or on important events. Everyone knew now, both family and friends, about her hobby.

As she was nearing her thirties, she bought one more. Her collection now had fifteen watches. She wanted to collect till she died. The collection was also very nice to look at, and had quite a variety! And to top it all, Auntie also got herself made a custom watch. This model was pure gold, scratch proof and also water resistant. It also had an inscription of her initials on the dial and looked spectacular.

Now fifty, Auntie’s collection consisted of over sixty watches. Every watch was unique and versatile in a way. Auntie now was clearly a loyal customer of the brand and had great faith in it. Her penchant was also noticed by the media and an interview and article were round the corner. She was sort of a promotional figure for the brand.

An article about the watch collection was published by a local magazine. On seeing the article Auntie’s gratitude knew no bounds. She was highly grateful to her loving husband who encouraged her hobby and made the collection bigger!

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Forever in Blue Jeans, Babe – A History of Denim

Filed Under (Fashion Trend Articles) by benz on 05-06-2010

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It may have been the “Serge de Nimes” from the south of France that gave our favourite trouser material it’s name, or perhaps it was the “Bleu de Genes” from Italy.  The question is a bit controversial in the minds of those who spend much time thinking of such things. Perhaps it was a little from column A and a little from column B. What is known for certain, however, is that long before Calvin Klein there was denim and it was beloved. 

Our love affair with denim started with those daring fashion renegades, the Genoese sailors. Nothing said “chic” in the 1500’s like that perfect fitting pair of jeans that could be worn to swab the decks or shimmy a mast, and talk about versatility! They could be worn wet or dry, pantlegs rolled up or rolled down, and the best part of all? Laundering them was as simple as towing them in a giant net behind the ship. Ahh, for the good ole’ days.

 

Well, fast forward a couple hundred years and our beloved blue jeans get a makeover. (Every good fashion craze does need to be updated now and again, after all.) Mr. Levi Strauss and Jacob Davis (who never did manage to get his name on the bum of any pair of pants), joined forces in the 1870’s to create the copper-riveted denim pants that all great jeans of today derive from. Let us all take a moment to honour the dear Mr. Strauss and the darling Mr. Davis.

 

It was this great invention (the fastening of pockets to denim pants with copper rivets to make them far less prone to tearing) that spurred the jean revolution. Well, kind of…very slowly, but steadily anyway. Denim jean pants, as they were known, started out as the garb of the worker – the miner, the farmer, the railroad worker, the factory worker. Sturdy and hard-wearing, they couldn’t exactly have been called sexy, but they did their job and did it well. 

 

Then came the real revolution. In the 1950’s, denim became a symbol of non-conformity worn by teens and young adults questioning the status-quo. Rebel stars such as Marlon Brando, James Dean and Elvis wore their jeans with just the right mix of sex appeal and rugged disregard of social convention. Those who set the social conventions of the day responded very appropriately by banning denim from schools and refusing to admit anyone wearing it to their places of business. A fashion star was born.

 

The 60’s and 70’s saw the advent of the decorative jean – the bell-bottoms, the embroidered artwork set onto the fabric, the flower power of the day set loose on the growing fashion trend. By this time in their history, jeans had lost their fringe status in North America and were becoming mainstream – no longer risque, they were becoming a wardrobe basic. Around the globe, they became a symbol of American culture.

 

Then came the 80’s. Who could forget acid-washed denim and stone-washed denim? There was frayed denim and ripped denim, coloured denim and white denim. And let us never forget the birth of designer denim: Calvin Klein, Armani and Gloria Vanderbilt were the designers of the day. Couture denim had arrived and jeans became forever entrenched in our hearts and closets.

 

Today’s denim is truly a wardrobe staple. In styles ranging from casual to elegant, our jeans are inspired works of art. With dozens of top fashion designers with a passion for denim, our jeans have become sophisticated, innovative, fashion-focused masterpieces. 

 

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint-Laurent

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